Event Invitation Email Examples and Templates to Boost Sales

7 min read
by Enzo Carletti Oct 12 2023

By 2026, 392.5 billion daily emails will be sent and received, with an estimated 4.4 billion people worldwide using emails.

So what does this mean for event creators? That you should use email as part of your event marketing — which includes sending event invitation emails.

Email invitations are a great way to reach a wider audience, get your brand out there, and sell your tickets to potential attendees.

But what should or shouldn’t you include in that first email? If you’re new to the email marketing game, or want to make sure you’re playing your cards right, these tips and examples will help you along the way.

This article will outline eight event invitation email templates and examples, some of them directly from event creators, with tips and advice on how to create emails of your own to boost ticket sales.

Choose your template:

What are the 4 elements of a successful event invitation email?

1. Subject line

Your event invitation subject line should provide the reader with a reason to open your message. You need to grab their attention and show them that the content of the email is worth reading. Something like “Open quickly to secure your place!” or “Don’t miss out!” can inspire them to open the email.

Most subscribers also respond better to a short and sweet subject line, usually because most people open emails on their phones. Mailchimp recommends you use no more than nine words and 60 characters and limit punctuation.

If you’re not sure what format works best for your audience, try A/B testing.

2. Sender’s name

45% of subscribers say they’re likely to read an email based on who it’s from. This means that to increase your open rates and get more ticket sales, you should include a sender name to add a personal touch.

3. Body copy

The body content should be easy to digest to make it easier for people to decide if they want to attend the event.

4. CTA (Call-to-Action)

The call-to-action in your invitation email should be easy to spot and personable.

8 event invitation email templates and examples

1. “Round-up” invitation email

A round-up gives your audience all the key details in a single glance, including:

Event name
Outline of activities
Location
Date and time
Duration
FAQs
Cost
Link to buy tickets (CTA)

2. Early-bird invitation email

This is a great way to build on your relationship with previous guests and generate some buzz around your event for new guests.

3. Exclusive offer invitation email

A good open-rate should be between 17–28%

4. Don’t miss out invitation email

A message like “don’t miss out!” creates a sense of urgency, encouraging people to buy tickets.

5. Formal invitation email

This invitation type sets the tone for the rest of your event. It’s ideal for corporate events or something like a dinner and wine tasting.

6. Unique invitation email

Email marketing can be an extension of your brand with jokes, poems, or storytelling.

7. Party invitation email

A party invitation email expresses how deeply you want the person to attend. Here are some tips:

Keep it brief.
Inject some personality.
Include core details.

8. Invitation email for previous attendees

Let’s take a look at some ways to make your previous guests feel special and sway them to buy tickets:

Offer exclusive discounts.
Highlight what’s new or different about your upcoming event.
Use images from previous events.
Build a community.

How to set up your event invitation email marketing for success

Understand the buyer’s journey.
Track your engagement rates.
Segment your subscriber list.
Set up a double opt-in process.
Use an event marketing platform.

With Eventbrite, you can send up to 10,000 emails a day and increase open rates with Smart Audience targeting.

Day Trill / Stay Silent / Providence, RI